Creatively, Detroit - Concetti
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Creatively, Detroit

SERVICES
Branding Design
Collaborators
Taylor Mae
Location
Detroit, MI
client name
Taylor Mae
Taylor came to Concetti with a clear vision and exceptional copy already in hand, allowing our collaboration to focus deeply on the visual execution of her brand. Our role was to translate her ideas into a clean, modern identity rooted in simplicity, restraint, and intention, letting her words and our visuals work together seamlessly. With a refined sans serif approach, a linear motif, and a less is more definition of luxury, we treated space as a key design element, keeping the brandmark minimal while allowing flexibility in how it shows up.

Beyond brand identity, our partnership extended into the design of Taylor’s initial clothing release, the Foundations Collection, ensuring the visual language of the brand carried through from concept to product. Just as important as the visuals was giving Taylor permission to trust her instincts, stay grounded in her original direction, and move forward confidently knowing her vision was already strong.

The Challenges → The Design Solutions

Taylor questioned whether her idea was “enough” → We grounded the process by affirming that her vision was enough; refined, intentional, and exactly where it needed to be.

She wanted luxury to feel quiet, not loud → We anchored the brand in a clean, transitional sans serif and let negative space and layout do the heavy lifting.

She needed support translating the brand into a clothing collection → We extended the visual system into her Foundations Collection, using unexpected placement, restraint, and space to make each piece feel considered and distinct.

Brand Identity + Foundations Collection

“It wasn’t just about making something that looked good or would sell well, but it was reflective of who I really am and my vision truly was.”

Taylor Mae, Creatively, Detroit