Detroit Collaboration for a Dream Greenhouse

Jan 17, 2022 | Collaboration, Detroit, Residential

Building Character

In our latest project reveal, we created a cozy light-filled retreat inside a custom-built, greenhouse sanctuary beneath the trees. A space our client could come home to, spend time in, and sit amongst the roses.

The Workbench

A focal point of the space is a tailor-made workbench turned potting station. We imagined our client cutting garden blooms here–creating arrangements for all of her close family and friends.

We meticulously sourced a perfect 100-year old, rustic bench rich in character and charm. But it wasn’t quite ready for the space–we knew we needed to add some magic with a little cooperation.

Woodward throwbacks owners standing in their studio

Inside the Process

Enter Woodward Throwbacks!

A sustainable furniture refabricator and reclaimed wood factory that gives new life to salvaged and recycled materials from around Detroit.

A match made in Detroit design heaven.

Collaboration is Key

We strategically designed a fresh, new concept for the antique piece so that it could be both beautiful and functional.

Together, we gave the workbench a second life by adding new plumbing with a gorgeous cast iron sink, and custom fabricated shelving that houses new electrical for soft overhead task lighting.

Workbench being fabricated in Woodward Throwbacks studio

Bringing it Together

We finished the space with hints of whimsy–colored glass vases in peach and teal, and unique pottery for extra charm.

custom designed potting station with task lighting

Now, the potting station is somewhere our client can linger and spend time with the roses that she loves so dearly.

Whenever we start a new design project, we consider more than just colors and trends. Our main goal is to get to know YOU so we can incorporate your unique personality into everything we do.

Dreaming of a space you can call your own?

Send us a note!

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

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