Ten Years of Transformation: A Q&A with Elise Bruderly on Working with Concetti Interior Design Strategists - Concetti
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Ten Years of Transformation: A Q&A with Elise Bruderly on Working with Concetti Interior Design Strategists

Sep 18, 2024 | Collaboration, community

What happens when a young family seeking help with arranging their living room furniture around a new piano meets an interior design strategy studio eager to grow its clientele? You get a 10-year partnership that's just as meaningful today as it was when it first began.

We first worked with Elise and Mike Bruderly in 2015 to renovate their living room and primary bedroom. And now, nearly 10 years later, we reconnected to co-create their kitchen, powder room, children’s bathroom, and primary bathroom…now known as #RevolutionaryRevival. None of us anticipated how special our partnership would become, and considering they are one of the first clients we ever worked with as an interior design strategy studio… that makes it even more special. 

To celebrate our partnership and what we’ve created together, we were lucky enough to sit down with Elise and chat about her experience.

 

 

Concetti: Elise, thanks for chatting with us today! Let’s start from the beginning—what made you decide to reach out to Concetti 10 years ago when you wanted to renovate your living room?

Elise: It’s funny looking back now, but we first found Concetti through a friend’s recommendation. At the time, we were in a bit of a design dilemma. We wanted to buy a piano, but we had only one wall in our house where it could go. That created this domino effect where we had to move the TV and other furniture, and it all got overwhelming. Honestly, we didn’t even know designers like Concetti existed to help with stuff like that! But once we learned what they did and how they could help us reimagine our space, it was a no-brainer. They gave us the confidence to finally move forward with the renovation.

Concetti: Fast forward 10 years—what made you decide to reach out to Concetti again for your recent kitchen and bathroom renovations?

Elise: Every now and then, we’ll just step in one of the rooms Concetti helped us design years ago and sigh with contentment—it still feels so perfect! After that first experience, we knew that any future renovation would have to include design services. We realized how much easier it is when you know that the final result is going to be functional, beautiful, and you. It definitely makes the chaos of construction feel worth it. Design isn’t our thing, so having Concetti on board removes the stress and makes the whole process enjoyable.

 

 

Concetti: That’s amazing! Can you describe the communication, collaboration, and overall experience you had with our team during the renovation process?

Elise: Working with Concetti was even better than we remembered. We call it “white glove service,” which is rare these days. They’re committed to making sure we love every aspect of the design, from the colors to the materials to the overall feel of the space. We don’t have the vocabulary to describe what’s not working for us design-wise, but they always seem to figure it out and offer ideas that hit the mark. It’s like they can pull what we want out of thin air, and they don’t stop until everything feels perfect.

Concetti: Concetti uses a three-phase, human-centric approach. Which parts of that process did you find the most beneficial?

Elise: Their three-phase process is so clear and well-structured. It makes the entire renovation feel manageable. You always know where you are in the process and what’s coming next, which is super helpful for planning and just managing expectations. It’s nice to have a roadmap for such a big project.

Concetti: Can you share how Concetti helped you achieve the vision for your living room, kitchen, and bathrooms? What features are you most satisfied with?

Elise: I’ve always been impressed with how much they really listen to their clients. They take the time to get to know you and your lifestyle, and that comes through in the design. For our living room, we wanted the space to feel warm and welcoming. Concetti added a window seat surrounded by bookshelves—which was perfect for our family since we love to read together—and little functional touches like hidden drawers for extra blankets. They were things we didn’t know we needed but now can’t live without.

In our most recent renovation, we had long-standing issues with formica countertops splitting and awkward cabinet layouts. Concetti helped us address those problems and more. The primary bathroom was a game-changer—there’s now a dressing area with functional storage and even a space for my hair tools to stay plugged in but hidden. It’s little details like these that make such a big difference in how we live in the space.

Concetti: Were there any specific design challenges that Concetti helped you overcome?

Elise: Oh, absolutely! My primary bathroom had all the basic elements of a bathroom but no real functionality. Now it’s practically a spa. There’s a dressing area with a bench, storage that actually works because it’s at eye level, and even a cabinet where I can store my hair tools while they’re still hot. It’s not just about the design looking nice—it’s made our lives easier and calmer, especially when it comes to keeping things tidy.

 

 

Concetti: What features or elements of the renovation are you most satisfied with?

Elise: There are things I love in every room. In the kitchen, the redesigned island is a standout—it’s bigger and way more functional. I love how the cabinets are laid out now, especially the one where my trays stand upright for easy access. And I was initially unsure about a shallow cabinet, but it turned out to be my favorite. It’s perfect for our most-used drinkware, all lined up and within reach.

In the powder room, the changes were smaller but still made a huge difference. It’s a small space, but the new design shows off how powerful good design can be, even without moving plumbing around. And our kids' bathroom—Concetti helped us make smart trade-offs to stay within budget, and it looks fantastic.

But my absolute favorite is the primary bathroom. I never thought we’d have a bathroom that feels like a personal spa. It’s just *fun* to walk into every day!   

 

 

Concetti: Is there anything you wish you knew before working with interior design strategists?

Elise: Honestly, we were so lucky to have found Concetti from the start. We learned early on that we could trust them completely, and that made the process so much easier. By the time of this renovation, we knew we didn’t have to worry—they know us, they know our style, and they always get it right.

I also want to give a shout-out to Concetti’s construction advocacy. Decisions come up all the time during construction, and if you or someone you trust isn’t there to make them, the contractors will do it for you. Concetti is there every step of the way, making sure that the design decisions hold up in the face of any surprises behind the walls. That level of advocacy makes a huge difference!

 

 

If you’re considering a renovation, we hope Elise’s experience inspires you to take the plunge with the support of a great design team. Reach out to Concetti to start your journey toward a home that truly feels like you.

LET’S GET STARTED!

 

 

 

 

 

 

 

 

 

 

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

 

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

 

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

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