Rachel, we’d love to start this conversation off with the same question we asked Sam – how does a strong brand identity impact your mental health as a small business owner?
Rachel: Wow! I love this question! We all want to feel seen and heard and the same goes for our business. A strong brand identity captures your brand persona and translates it into verbal and visual expressions. So often as a business owner, we are so caught up in the passion for industry, and speak in jargon that we often can’t see the trees through the forest. It all feels so important to us that we need to work with a brand partner who can reflect back to us what they are hearing. It is a soulful experience. Having gone through a rebrand for Concetti it means everything. And having worked with many small business owners on their brand, it’s a very powerful experience. To sit there and hear and see your brand come to life, the things you’ve been trying to say, the messages you’ve been trying to get across, the feeling you want people to feel, to see it come together in front of your eyes is incredible! Remember your brand is an extension of YOU!
How has investing in a wellness coach impacted your mental health as a business owner?
Rachel: Your business is an extension of yourself because it is your vision and your passion. So anything you are doing for yourself is going to show up in the business. I would say the biggest impact it has had is the ability to regulate my nervous system. It is so easy to slip into fight and flight mode when you are making big decisions daily. Building an awareness around what my body is feeling has empowered me to regulate my nervous system. Feeling the rush of emotions, letting it pass and then making a decision from a grounded place, instead of a reactive one, is a game changer.