Great Lakes Feature: Bold Concepts

Jul 18, 2023 | community

Conceptual design is a process, an ideation, and a framework. It is a creative solution and strategic plan that explores the potential of space, of experience, and of expression. It is a foundation in which client vision and lifestyle needs, form and function, organization and relationship, are given visual—abstract and technical—shape and express a design language distinctive to its users and built landscape. And for Concetti, an interior design strategy studio based in Detroit, Michigan, conceptual design is a comprehensive process in which clients are invited on a creative exploration as co-creators of their own spaces—where the stories, the grit, and the passion that drives them informs boldly designed solutions that are genuine reflections of them.