Historic Harmony: Bringing The Murray Back to Life - Concetti
Moxie Logo Introducing Moxie by Concetti, our bold new lifestyle brand. Shop the collection

Historic Harmony: Bringing The Murray Back to Life

Nov 4, 2022 | community, Detroit, Renovation and Remodeling, Residential

Originally built around 1916, The Murray stood vacant for nearly twenty years…until one day, a group of high school students approached Mayor Duggan with safety concerns about walking past the abandoned building on their way to and from school. Shortly after, renovation plans led by Detroit native and developer W. Emery Matthews of Real Estate Interests, LLC. began to unfold.

The goal was to draw inspiration from both the past and the present to breathe new life into an abandoned structure that was once a bustling multi-family housing unit. To successfully honor the history of the past with the modernization of the future, Matthews knew he would need to find a partner who truly understood his vision and could successfully implement his ideas.

To restore The Murray to its former glory, we found ways to marry the design aesthetic of the original building with representation of today’s community. The Murray was built in a time when Art Deco design and neo-classical architecture movements were at their peak, so we embraced the challenge of enhancing previous historic details rather than starting anew.

Rather than thematic or high New York style, we conceptualized this project by learning about the people, Matthews’ core values, and what the heart of this project was. We thought about who would live here, who would use a multi-family space, and how they would live here.

This led us to the goal of honoring and celebrating the community now residing in Hubbard Farms. We looked to Statistical Analysis to find that it is one of few predominantly Hispanic neighborhoods in Detroit. With this in mind, we drew inspiration from traditional Hispanic artwork and textiles to marry the design aesthetic of the original building with the neighborhood’s current cultural representation.

When it came to sourcing materials, Matthews never took the easy way out. He always wanted to do what made sense and pulled colors, patterns, materials, and fabrics that were true to the vision and embodied what The Murray stood for in the community. 

To create depth and uniqueness within each unit, specific colorways were chosen so that each tenant felt as though their space was personal. Cool and warm colorways of blue and green were seamlessly blended between floors and units with a custom period appropriate wallpaper sourced through Detroit Wallpaper Co.

 

 

Unique tile consideration was also a huge priority. The kitchen backsplash tile was strategically chosen to honor pattern repetition often seen in both Hispanic culture and 1915-era designs. A custom mosaic designed in penny tile was applied on the bathroom floor while a classic subway tile was applied in a way that mimicked tile applications of the past.

Speaking of flooring, we kept the original hardwood floors whenever possible and only replaced flooring when absolutely necessary. When flooring was replaced, it was replaced with period appropriate selections and was only done when absolutely necessary.

All the molding stayed where it could and received fresh coats of paint. While typical new developments often feature bright white, our visual guideline led us to a stark black to highlight the beautiful details of the existing millwork. We also chose to highlight any exposed brick rather than cover it up whenever applicable.

Although the fireplaces of the original building were no longer functional, we chose to honor their existence by keeping their surrounds, hearths, and tiling over the existing openings with period appropriate tile.

Although a clear vision and a deep appreciation of the space had much to do with the final result, what really made this project a success was a phenomenal developer-designer relationship.

Thanks to shared common interests and an understanding for the history and culture of the space, we worked with Matthews to transform The Murray from a vintage seven-unit townhome complex into a certified historic renovation with 12 units in less than a year. Appealing to the current market with a contemporary interior aesthetic while respecting the historic character of the property and neighborhood, it is now a positive force in the community and a way for the community to showcase its spirit and resilience.

An outcome like this requires far more than just a presentation of pretty spaces. This project reinforced how satisfying it can be when developers and designers come together to co-collaborate and co-create in a design situation.

We are so happy that Matthews came to us as a trusted partner!

 

 

Ready to breathe new life into your space?

We can help you revitalize your space with the history of the past and the modernization of the present.

Contact Us!

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

 

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

 

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

Join the Moxie Movement by signing up for our newsletter and get the latest dopamine drops straight to your inbox.