DiParvine didn’t initially get that “the one” feeling when he walked through the Eco Homes development in Midtown; it wasn’t until he found out that he could customize it to his taste and liking that he really considered it. He explored a few more houses in different areas but eventually came back to the Midtown units. There was one of the 14 left, and when he bought it, it was a blank canvas. He wanted to make his visions come to life but knew he needed some help. That is when he sought out Concetti, a Detroit-based interior design and strategy firm, and began working with Rachel Nelson, Concetti CEO and founder, and Taylor Morgan, Concetti lead designer and head of marketing.