Ellie Frances - Concetti
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Ellie Frances

SERVICES
Branding Design
Location
Metro Detroit, MI
client name
Erin Goodrich

Ellie Frances, led by photographer Erin, captures authentic stories through emotive photography and videography. We refreshed her brand to reflect her heart-led approach and diverse offerings, with a mark that embraces individuality—an “E” stepping outside the frame. The visual identity lets her work shine while remaining flexible, with colors guiding each client journey: Golden Glow for families, Petal Pink for weddings, and Sapphire Vision for professional work.

After 15 years in business, Erin had evolved into a true creative director and storyteller. It was time for her brand to reflect that growth, vision, and trajectory. That intention is at the heart of the Ellie Frances brand narrative:

Ellie Frances captures life’s truest moments with a balance of artistry and ease, giving every client the freedom to feel authentically seen and beautifully remembered.

This story now serves as a powerful tool for Erin to share her purpose with clarity and confidence—proof of the impact a thoughtful, strategic brand identity can have.

Brand Identity

“When they described me and my company I teared up. To have that third party see me for me, and to have been given the words to use to describe myself was really nice. It made me very comfortable sharing what Ellie Frances does and how to share it.”

Erin Goodrich, Ellie Frances