Small Business Highlight: Rachel Nelson Shares how Design Strategy is Integral to Building Brand Identity

May 30, 2023 | community, interview

In a lead-up to the 2023 Michigan Celebrates Small Business Gala Celebration, Jeffrey Mosher spoke with several winning companies from this cycle.

Here, Jeffrey speaks with Rachel Nelson, CEO & principal designer, of Concetti, Detroit, MI, a 2023 Michigan 50 Companies to Watch award winner. Rachel shares, “take the time, as a small business owner, to invest in your design strategy and this is so important when you are creating a business.” Concetti works with small businesses throughout Michigan and beyond. “We work diligently to absorb [your] business and identity and use our professional expertise to pull together design solutions that are uniquely your brand and uniquely serve your employees and customers.” Listen to the full interview here.