“What is the biggest thing you know now that you wish you had known when you started your business?The word that’s coming to mind is authenticity. You don’t have to be anything but yourself. I was in my late 20s when I started the firm, and I had so many experiences where people would say, “Oh, you’re so young.” I had a chip on my shoulder, and I felt like I had something to prove. So this is the third version of our website in eight years—because I do believe in investing in the brand—but on our first website, I was definitely trying to be way more professional and serious. But looking back, I didn’t have to turn up the dial on what others think “professional” should look like to earn respect. I just needed to talk like me.”