How Concetti Infuses Detroit History into Our Projects  - Concetti
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How Concetti Infuses Detroit History into Our Projects 

Jun 13, 2023 | Detroit, Residential

It’s easy to look back on our city’s past and see that we’ve rewritten our future more than once. Our French roots, Motown, and the rise, fall, and renaissance of the automotive industry are just a few pieces of Detroit history that have made both tangible and intangible impacts.  

As a Detroit-founded interior design strategy studio, we’ve played a part in the continual revitalization of the city since 2014. We often choose design elements that pay homage to our community’s history, but here are three prominent examples of how we infuse our city’s past into the present through conceptual design.  

 

Dapper in Detroit 

Located in Detroit’s historic Garden Court Apartments by Architect Albert Kahn, we worked with our client to lighten and brighten his bathroom while elevating its functionality and storage capabilities. 

Inspired by the building’s spot on the National Register of Historic Places, our client wanted the space to give a truly historic feel while offering the comfort and convenience of modern design. Retro materiality like a midcentury-inspired vanity and sconce selection helped achieve this vision. However, it was the meticulous tilework that makes the bathroom feel as though it’s a perfectly preserved piece of history.  

Tile selection and application were often more intricate 100 years ago than it is today, and this bathroom includes a bit of everything – London trim, pencil details, soldier-stacked vertical tile, a floral yet masculine mosaic floor design, and more. We also chose an accent tile for the niches with a terrazzo pattern reminiscent of the style dating back to the time the apartment was constructed.  

We also found a retro black and white print of a sailboat on the Detroit River to show some subtle love to the apartment’s Rivertown location and tie it all together.  

 

 

Paris of the Midwest 

Detroit’s “Paris of the Midwest” moniker, stemming from the city’s centuries-old French colonial heritage, has taken on new meaning over the years. Detroit began adopting French architectural styles at the turn of the 20th century as well as broad, radial avenues like those found in Paris. 

When the Junior League of Detroit approached us to be a featured designer in their show house raising money for Project EAT, the goal was to pay homage to Detroit’s rich history while showcasing local artisans and modern convenience. We gravitated immediately toward the “Paris of the Midwest” moniker and chose to honor it through the oversized mural of Claude Monet’s Sunset on the Seine at Lava Court supplied by Detroit Wallpaper Company

French architectural influences can also be seen in the intricate trim work and arches, which serve as a more understated homage to Detroit.

 

 

The Murray 

Parisian culture is hardly the only one permeating Detroit’s past, present, and future. Detroit’s Mexicantown is home to one of our most historically rich projects to date: The Murray Apartments.  

Originally built around 1916, The Murray stood vacant for nearly twenty years…until one day, a group of high school students approached Mayor Duggan with safety concerns about walking past the abandoned building on their way to and from school. Shortly after, renovation plans began to unfold. 

We embraced the challenge of enhancing previous historic details as we restored it to its former glory as a bustling multi-family housing unit. For example, we kept as much of the original hardwood flooring, molding, and exposed brick as possible. After learning that Hubbard Farms is one of the few predominantly Hispanic neighborhoods in Detroit, we drew inspiration from traditional Hispanic artwork and textiles to marry the design aesthetic with the neighborhood’s current cultural representation. 

This representation can also be found in the kitchen backsplashes which honor the pattern repetition often seen in both Hispanic and 1915-era designs. Other tilework included a custom mosaic designed in penny tile on the bathroom floors while a classic subway tile was applied in a way that mimicked applications of the past. 

Whenever we had no other choice but to update certain elements like wallpaper and flooring, we worked with local vendors to make period-appropriate selections like the custom wallpaper sourced from Detroit Wallpaper Co.  

Although the Murray was once deemed a safety concern, it reassumed its role as a positive force in the community thanks to the action of passionate Detroiters. This project and many others, along with our studio’s very existence, are perfect reflections of how far a city can go with some spirit, resilience, and a sense of community.

 

  

  

Looking to revitalize a piece of Detroit history? 

Connect with us today!  

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

 

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

 

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

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