At the core of every great transformation is a clear vision—and the courage to bring that vision to life. For Sam, a stress management coach and owner of Revived Living, that vision was to rebrand her business and design a space that truly reflected her business’ values and mission. The rebranding process not only helped her refine the identity of Revived Living but also gave her the opportunity to ensure that the physical space aligned seamlessly with the energy and purpose of her work.
A highlight of this journey was the creation of the VIBE Room (Visceral Integration, Belief Expansion), a purpose-driven space designed to foster healing and personal growth. From the colors to the layout and each detail in between, every element of the room was intentionally curated to support Sam’s mission of empowering women to find balance, resilience, and self-discovery in their own lives.
To reflect on this incredible project, we sat down with Sam to chat about her experience working with Concetti for the rebrand and redesign of Revived Living and its VIBE Room.
Concetti: Hi Sam, your space came out so beautifully. Looking back at our process, what surprised you the most when working with Concetti as an interior design strategy studio for your brand?
Sam: I've had the pleasure of working with Concetti for the last 5 years as a client of mine and have gotten to know them and their process well. So it was less of a surprise, but so fun to get to experience it rather than hearing them talk about it. One of their values is truly seeing and hearing their clients and creating a space (and now brand) that is authentically them. They took the time to listen and ask thoughtful questions to fully understand me, the brand, and my vision for where it's going. When they started to show me how that could translate into graphic elements and such I felt SO seen in my new branding!
Concetti: You got to know our process well while working with us. What aspects of our three-phase, human-centric approach did you find most beneficial?
Sam: The collaborative nature of the process was incredibly valuable! Phase 1 really helped me create clarity and brought my brand to life in ways I hadn’t imagined. I'm currently working with them in Phase 2 of the brand identity process and so grateful for their help crafting each of the assets for social media and building out what pages of the website can look like.
Concetti: Were there any particular design or business challenges that we helped you overcome?
Sam: Yes! I struggled with how to visually represent the transformation I create for my clients in a way that connected with them and drew them in prior to reading what I do. I also didn't know how to renovate my space to serve the multiple functions of how I work with clients virtually and in-person. Concetti helped me bridge that gap by designing a space that not only supports my business operations but also enhances my client experience—whether they’re meeting with me virtually or in-person.
Concetti: Is there anything you wish you knew before working with Concetti on your branding and built environment?
Sam: No! I am so grateful for the experience and support bringing Revived Living back to life! It was so cool how thought-provoking this process was and the amount of clarity and cohesion it created across my entire business.
Concetti: Do you feel like the brand and built environment align more cohesively now?
Sam: So before working with Concetti I feel like you can look back at my brand, socials, and website and see the different stages of Sam and my business. But working with Concetti allowed me to first lock down the space, solidify the vision, and establish the right feel. From there going right into brand work, I was able to make a seamless connection between all facets of my business. Now I'm so excited to put it out there. Before I was playing shy and being small because although I knew what I wanted to put out there, I couldn't fully capture it on my own.
Concetti : Lastly, if you could share one piece of advice to fellow business owners when thinking about their brand experience, what would it be?
Sam: What is the story you want to tell? Your brand is so much more than a logo or color palette—it’s how people feel when they interact with your business virtually and in-person. Be intentional about what you want a client to feel when interacting with your brand, whether they are diving deep into the copy or scrolling quickly on social media. Every touchpoint, from your physical space to your digital space, has the opportunity to connect and tell a story to attract your ideal client.
If you’re a business owner, we hope Sam’s experience inspires you to take the plunge with the support of a great branding and design team. Reach out to Concetti to start your journey toward a brand that truly reflects your business.
