![Texture1-Good-Cakes-and-Bakes](https://concetti.wpengine.com/wp-content/uploads/2022/03/Texture1-Good-Cakes-and-Bakes.png)
Good Cakes & Bakes
Client
Good Cakes & Bakes
TYPE
Commercial, Restaurant
location
Detroit, MI
![GCB-1-(FEATURE)](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-1-FEATURE.jpg)
Good Cakes and Bakes has a mission to provide quality baked goods that are wholesome and organic in nature; and to provide them in an environment that is positive, creative, educational and friendly to their employees and community.
![GCB-2](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-2.jpg)
![Texture2-Good-Cakes-and-Bakes](https://concetti.wpengine.com/wp-content/uploads/2022/03/Texture2-Good-Cakes-and-Bakes.png)
![GCB-3](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-3.jpg)
![GCB-4](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-4.jpg)
Goal
Good Cakes and Bakes was looking for help designing the interior of their space – from the dining area to the baking area, they needed the design to functional AND reflect their community-focused brand.
![GCB-7](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-7.jpg)
solution
We set out to create a design solution that would transform their existing space into a branded experience that would solve their unique business objectives at the moment and into the future. We know that the places where we work deeply impact our well-being. So it was incredibly important to create a space that facilitated an effortless, inspired experience for both the customer and the employee.
![GCB-8](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-8.jpg)
![GCB-9-(HERO)](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-9-HERO.jpg)
![GCB-13](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-13.jpg)
![GCB-10](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-10.jpg)
![GCB-11](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-11.jpg)
![GCB-12](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-12.jpg)
![GCB-13](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-13.jpg)
![GCB-14](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-14.jpg)
![GCB-15](https://concetti.wpengine.com/wp-content/uploads/2022/03/GCB-15.jpg)
When the Good Cakes and Bakes team feels empowered in their space–that positive energy expands to others and into the community.
![Texture3-Good-Cakes-and-Bakes](https://concetti.wpengine.com/wp-content/uploads/2022/04/Texture3-Good-Cakes-and-Bakes.png)
Phase One
discover
x
co-create
Phase Two
PERSONALIZE
x
TRANSLATE
Phase Three
ADVOCATE
x
CELEBRATE
Making News
![today-show](https://concetti.wpengine.com/wp-content/uploads/2022/03/today-show.png)
She baked it anyway
![fox-2-detroit](https://concetti.wpengine.com/wp-content/uploads/2022/03/fox-2-detroit.png)
Good Cakes and Bakes back open on the Avenue of Fashion
![detroit-free-press](https://concetti.wpengine.com/wp-content/uploads/2022/03/detroit-free-press.png)
Lesbian baker in Detroit got homophobic cake order: Why she made it anyway