The Concetti Process – Phase 3: Advocate X Celebrate - Concetti
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The Concetti Process – Phase 3: Advocate X Celebrate

Nov 16, 2023 | Education

Before diving into the third and final phase of our 3-Phase Process, let’s do a quick recap on how we got here. In Phase 1, we teamed up to identify your personal or brand style, establish your unique needs and goals, and round it off with a 3D rendering of your future space. In Phase 2, we got down to the nitty-gritty, pinpointing your space’s materials and finishings and crafting the communication and documentation necessary for your builders and partners to bring it to life. Now, the time has come for your vision to become reality in Phase 3: Advocate X Celebrate!

Are you embarking on your first major project or collaborating with us for the first time? Handing over your plans and giving your team the green light to start building may come with some apprehension and uncertainty. You may be wondering how they’ll consider your vision and unique needs the same way we do…which is exactly why we wove Phase 3 into our Process. The effective communication practices we established with your team back in Phase 2 are just a taste of how interwoven we are in your project’s build. Our approach is different because our work isn’t done once your plans are in the hands of your team. We’re there every step of the way to ensure everyone is aligned on how your space will become you and honor your brand or season of life. This is our way of transforming uncertainty into transparency and excitement.

We’re so close to the finish line, so get ready for the final stretch of our journey: Phase 3: Advocate X Celebrate!

 


Advocate – Acting as Your Champion

After the contracts are signed and your team receives the technical drawings, detailed elevation mapping, and construction specifications, construction is ready to kick off and we stick around for all of it. We serve as your construction advocate, ensuring the design we co-created together remains at the forefront of everyone’s minds to see the project through to completion.

 

 

We’re your eyes and ears to make sure the construction aligns with your floor plan and to oversee furniture procurement…and it doesn’t stop there. Not only do we advocate for your vision, but we also serve as a translator between you and your team, bringing clarity to them and peace of mind to you. This way, your builders have instructions that not only get the job done but complement your new or existing furniture and the way you or your customers will experience the space.

 

 

You can choose to be as hands-on or hands-off as you want during Advocacy. Take Wooded Whimsy, for instance – despite their desire to be hands-on, parenting and work limited their availability. By serving as their advocate, we gave them back valuable time.

On the other hand, clients who are retired or are empty nesters often enjoy being hands-on in the construction process. However, even with the time and desire to be more involved these types of clients typically still leverage our advocacy and technical expertise. This way, they have our support to successfully bridge communication gaps between themselves and the builders and can ensure an efficient partnership to bring their envisioned space to life.

“Our personality really shines through. It was all Concetti’s doing to bring the vision to life. It’s beautiful and we love it!” – Jennifer & John Artz, Wooded Whimsy

 

 

Celebrate – Finishing Touches to Perfect Your Space 

Entering the Celebrate phase, our team of interior design strategists roll up their sleeves to turn your new walls into a stunning, move-in-ready space. From furnishing your space to adding intricate details such as artwork and unique touches throughout, we ensure every element aligns with your original vision. What was once a 3D rendering will soon be your new reality.

Celebrate is also when we inspect every delivered item to make sure nothing is delivered broken or installed incorrectly. We clear out all trash and debris so that your space is immaculate before you see it for the first time.

Once all big furniture items are delivered (with white glove service) and previously planned out cherished items, like photos, books, and antiques are placed, we’ll walk through the space with you, answer any remaining questions you may have, and plan for the finishing touches with accessories. We did it!  This is where your personality or brand can shine. It's the transformative moment when a house evolves into a home, or your commercial space becomes your own. This is the essence of our strategic 3-Phase approach – to craft a space that becomes boldly YOU.

“We honor a homeowner’s personal style. It’s what we do best. Our goal is to give people courage… your space is an opportunity for self- expression. Let trends and other people’s opinions fall away. At the end of the day, your house should be an expression of you.” – Concetti CEO + Principal Designer Rachel Nelson

Wooded Whimsy is a prime example of a project in which we learned our clients’ style and carried it all the way through Celebrate. We spent an entire day staging their home, styling bookcases with family heirlooms and other beloved belongings, then evaluating where to add new accessories. Case in point: these adorable, meticulously-placed mice lamps. 

 

 

We always aim to gift a finishing touch in Celebrate that perfectly captures YOU and shows you how much we appreciate your partnership. For example, we surprised the McVety’s with a custom-made bench made from their favorite beam. With Hype on Stripes, we made sure the whole family was included with a Star Wars-inspired pillow and artwork, and a color-coordinated dish towel with a nod to their furry friends. We’ll jump at the opportunity to add a sentimental cherry on top of your customized dream space, too!

Speaking of cherries on top, Celebrate is also when we LOVE to gift clients with an individual or family photoshoot in their new space. That way, you’ll have memorable photos of yourself enjoying a space that was uniquely designed just for you!

 

 

Discover how our Process can help your space become bravely, boldly you.

Let’s get in touch!

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

 

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

 

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

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