The Aesthetic Method

The Aesthetic Method came to Concetti with a clear need: more space. But what the project really called for was a complete translation of a seven-year-old brand into a built environment that had finally caught up to it. The existing location had served its purpose, but the team, the clientele, and the vision had grown. The new space needed to reflect all of that.

Concetti's process started long before any design decisions were made. Through brand discovery, five senses planning, journey mapping, and detailed programming for every room, the team built a comprehensive picture of how the space needed to function for both patients and providers. That foundation drove every material selection, layout decision, and custom detail that followed.

The result is a warm, layered interior defined by limewashed walls, raw concrete floors, arched millwork details, onyx light fixtures, and natural textures throughout. Separate check-in and checkout counters guide the patient journey with intention. Treatment rooms feel like a seamless extension of the lobby rather than an afterthought. The staff has a fully considered back-of-house: lockers, laundry, a locked product room, and dedicated workspace for charting between appointments. Every inch of the space was designed to support the people inside it. To read the full story behind this project, head to the blog.

DESIGN CHALLENGE → SOLUTION

With seven years of brand equity that couldn't be thrown out the space needed to feel like an evolution, not a reinvention → Concetti conducted a brand audit alongside the design process, reconciling the existing identity with an updated visual direction so the finished space felt like a natural next chapter.

A med spa has to work for patients and providers and those two groups need very different things from the same space → We designed the patient side for warmth and ease while giving the team their own fully equipped world in the back with dedicated workstations, a break room, and a secure product room.