![Texture1-Mature](https://concetti.wpengine.com/wp-content/uploads/2022/05/Texture1-Mature.png)
Mature
![Mature-1-Over-Hero](https://concetti.wpengine.com/wp-content/uploads/2022/05/Mature-1-Over-Hero.jpg)
![Texture2-Mature](https://concetti.wpengine.com/wp-content/uploads/2022/05/Texture2-Mature.png)
Founded by two brothers in 2017, Mature is a men’s premier lifestyle brand that offers balanced collections that embrace individuality, authenticity, and timeless attire. With a keen focus on look and feel, the owners of Mature made it clear to the Concetti team that they wanted a timeless and unique retail space to be built in the historic Fisher Building in Detroit.
![Mature-2-Fitting Rooms](https://concetti.wpengine.com/wp-content/uploads/2022/05/Mature-2-Fitting-Rooms.jpg)
They hoped for this newly designed boutique to reflect their unique approach to men’s clothing (and lifestyle), which we collaboratively mapped-out together. Our biggest goal was to create an elevated shopping experience for their target market by setting up Instagram-worthy branded murals, a luxury lounge area, and plenty of statement mood lighting that would complement both the clothes and the shoppers. Because in the end, Mature is not just a trend, but a lifestyle.
![Mature-3-Waiting Area](https://concetti.wpengine.com/wp-content/uploads/2022/05/Mature-3-Waiting-Area.jpg)
![Texture3-Mature](https://concetti.wpengine.com/wp-content/uploads/2022/06/Texture3-Mature.png)