Mature

Client

Mature

TYPE

Commercial

Collaborators

Mature

Status

Phase 1 Only

Location

Detroit, MI

Founded by two brothers in 2017, Mature is a men’s premier lifestyle brand that offers balanced collections that embrace individuality, authenticity, and timeless attire. With a keen focus on look and feel, the owners of Mature made it clear to the Concetti team that they wanted a timeless and unique retail space to be built in the historic Fisher Building in Detroit.

They hoped for this newly designed boutique to reflect their unique approach to men’s clothing (and lifestyle), which we collaboratively mapped-out together. Our biggest goal was to create an elevated shopping experience for their target market by setting up Instagram-worthy branded murals, a luxury lounge area, and plenty of statement mood lighting that would complement both the clothes and the shoppers. Because in the end, Mature is not just a trend, but a lifestyle.

“Our vision of Mature derives from sophistication, luxury and versatility in the menswear market. Specifically in our hometown of Detroit we wanted to bring a unique experience to our flagship store and working with RL Concetti their detail oriented approach helped us visualize the concept.”

– Darryl Humes, CoFounder