5 Words to Describe Detroit Interior Design Style  - Concetti

5 Words to Describe Detroit Interior Design Style 

Mar 8, 2024 | Detroit

Every city is known for something – sports, entertainment, nightlife, relaxation…you get the picture. Words used to describe a city help attract the people who live, work, or visit there. In the same way words like gritty, dynamic, and innovative describe our city, Detroit’s interior design has shaped its own definitive style (we weren’t named a UNESCO Creative City for nothin’). Discover 5 words to describe Detroit interior design style!  

#1 Industrial  

Our city’s pivotal role in the Industrial Revolution inspired the edgy aesthetic we often see associated with Detroit. Detroit industry left a permanent mark on the world economy and the families and individuals it employs. Whether it’s because of their own career or wanting to honor relatives who worked in Detroit plants, many residents seek to incorporate their industrial roots into their space.  

It'd be difficult to find an interior more representative of Detroit industry than Gettin’ City with It in Midtown. As a huge Diego Rivera fan with a family history at Ford Motor Co., owner Scott DiParvine gravitated to the Detroit Industry Murals wallpaper, made possible by Detroit Wallpaper Co’s partnership with the Detroit Insitute of Arts. The metal doors from local artisans like Woodward Throwbacks, countertops and sinks from Line Studio Detroit, and Carhartt-inspired sofa fabric work together to create not just an industrial aesthetic, but a Detroit industrial aesthetic.  

 

 

#2 Purpose-Driven 

Detroit’s entrepreneurial community has helped shape local interior design (and the city itself) into what it is today. They’ve produced countless businesses and organizations that unlock new possibilities and make the world a better place. Not only do these brick-and-mortar locations look amazing, but they also serve an important purpose.  

One space that embodies purpose-driven design is somewhere that helped further Concetti CEO + Principal Designer Rachel Nelson’s career. Before we she was an award-winning business owner…she started with Build.  

First opened in 2012, Build Institute was created as a safe space for Detroit entrepreneurs to engage each other, network, and cultivate a successful business. As a graduate of Build’s entrepreneurial courses, Rachel was thrilled when they recruited Concetti to elevate their brand and transform their space to better serve our city’s current and future entrepreneurs.  

“Build Institute is an idea activator, and small business accelerator focused on equity, inclusion, diversity, and access to opportunity. Essentially, it’s the place where people with an idea can go to explore and nurture that idea. To discover how they can bring it to the next level.” – Build Institute  

 

 

#3 Historic 

Throughout Detroit’s deep architectural history, Albert Kahn is possibly our city’s best-known architect. He designed recognizable and historic architecture such as the Packard Automotive Plant and the Fisher Building, and his residential work is a sought-after selling point in Detroit real estate. Residents who can’t preserve or restore Kahn interiors often find different ways to honor history through interior design.   

Dapper in Detroit is a shining example of how new materiality can still honor history. Inspired by the building’s spot on the National Register of Historic Places, this bathroom transformation feels authentically historic yet offers the comfort and convenience of modern design. 

Nostalgic materiality helped achieve the vision, but it was the meticulous tilework – like the London trim, pencil details, soldier stacked vertical tile, terrazzo, and floral yet masculine floor design – that makes the bathroom of this Albert Kahn apartment building feel like a perfectly preserved piece of history. The retro black and white print of the Detroit River is icing on the cake.  

 

 

#4 Human-Centric   

Detroit is filled with people who share our opinion that the spaces we spend time in have a profound impact on our well-being. This is why so many Detroit interiors balance the human experience and functionality with the aesthetic.    

We see businesses like Good Cakes and Bakes, who prioritized a space that facilitates an effortless, inspired experience for both the customer and employee. As a community-focused business, they recognize the positive ripple effect that positive employee and customer experiences can have on our city and beyond.  

 

 

On the residential side, you’ll find interiors that look fabulous AND provide a haven. For example, Rose Hues in River View was designed to invoke a powerful feeling of safety for its owner.  

When first seeing the dated 1950s space, our initial instinct was to tear down the walls and open things up. However, our client desired more intimate and less exposed spaces. So, we kept the walls and created the illusion of a larger space with unique materiality choices. Thanks to our client’s distinct vision and vulnerability, this space bloomed into a human-centric, rose-hued oasis of peace and tranquility where she can spend her golden years. 

 

 

#5 Authentic  

If there’s one thing to know about Detroiters, it’s that they aren’t afraid to embrace their personality…especially in their space! As interior design strategists, we get to work with clients every single day who hunger for authenticity – functionally and aesthetically.  

From re-imaging the layout of a space and literally busting down walls to accessorizing or leaning into a theme or concept, Detroiters are passionate about authentic spaces – even if it means “breaking the rules” or deviating from tradition.  

Although authenticity means something different to literally everyone, we can’t help but use personality-packed Hype on Stripes as an example. This funky, laid paid Rivertown couple with a newborn trusted us to turn their gray, divided space into an open, modern, and edgy sanctuary, complete with black and white stripes, pops of color, cats, and a little bit of Star Wars in every single room. 

“I saved Concetti as soon as I found them. They were the only ones funky enough for me and I knew they wouldn’t be cookie cutter.” – Kelly, owner of Hype on Stripes 

 

 

 

Ready to co-create your own Detroit style?  

CONNECT WITH US! 

Hi Sam! We’re excited to catch up with you today. Let’s start with: How does a strong brand identity impact your mental health as a small business owner?

Sam: It gives me so much mental peace and saves a ton of time when trying to create new graphics. I love that I have so much more clarity and confidence knowing that my brand is speaking to my values and the feelings I want to convey when new clients are finding me. It’s so easy to see different templates in Canva and choose a different style every time and now I don’t have to worry about that!

We’re so happy we could help provide that clarity and confidence. How do you see your new brand impacting the success of your business and the experience your clients have?

Sam: Besides having more confidence to share my digital assets and grow a bigger online presence, it gives my clients a cohesive experience and taste of what they will feel like working with me even before they book a service or join a program. Plus, a clearer brand identity will be helpful for attracting more aligned collaborations.

 

Why should small businesses invest in branding?

Sam: Because it is a part of your business! Brand is not something just for big corporations. No matter the size of your business it’s that step beyond what you sell that creates connection with your customers and long-time raving fans.

Rachel, we’d love to start this conversation off with the same question we asked Sam – how does a strong brand identity impact your mental health as a small business owner?

Rachel: Wow! I love this question! We all want to feel seen and heard and the same goes for our business. A strong brand identity captures your brand persona and translates it into verbal and visual expressions. So often as a business owner, we are so caught up in the passion for industry, and speak in jargon that we often can’t see the trees through the forest. It all feels so important to us that we need to work with a brand partner who can reflect back to us what they are hearing. It is a soulful experience. Having gone through a rebrand for Concetti it means everything. And having worked with many small business owners on their brand, it’s a very powerful experience. To sit there and hear and see your brand come to life, the things you’ve been trying to say, the messages you’ve been trying to get across, the feeling you want people to feel, to see it come together in front of your eyes is incredible! Remember your brand is an extension of YOU!

How has investing in a wellness coach impacted your mental health as a business owner?

Rachel: Your business is an extension of yourself because it is your vision and your passion. So anything you are doing for yourself is going to show up in the business. I would say the biggest impact it has had is the ability to regulate my nervous system. It is so easy to slip into fight and flight mode when you are making big decisions daily. Building an awareness around what my body is feeling has empowered me to regulate my nervous system. Feeling the rush of emotions, letting it pass and then making a decision from a grounded place, instead of a  reactive one, is a game changer.a

How does it impact your team?

Rachel: Having Sam work with the team has been a dream come true. The fact is we spend so much of our lives working, so to have it be a place where we can be our full selves is important to me. Having come from many years of being in the performing arts, teamwork is ingrained in my DNA. I love when a group of people can come together to achieve great things. One of the things that I realized through working with Sam was that I was still treating life like I was preparing for world championships that never came. I am so grateful and proud of my work ethic and realized that it is equally important to pause and reflect on successes as a team and set intentions for the next quarter to create camaraderie and focus. No one wants to feel like there’s an endless to do list that never gets done, you will burn out. Sam works with the team on a quarterly basis where we either have a VIP day or a Concetti retreat. It is something the team looks forward to. And I love hearing how the work we do together is positively impacting their personal lives as well.

How does this culture approach allow your team to better serve your clients and other small businesses in the community?

Rachel: I think we’ve all heard the saying you can’t pour from an empty cup. It all starts with taking care of yourself first, taking care of the team, so we can show up fully for our clients and other professional partners. We talk a lot about having an empathetic journey, everyone’s experiences valid. And it is our responsibility to be self reflective and how we are showing up, doing what we say we’re going to do, and not stop until we’re proud of the work we’re doing. Because when we can all be ourselves, more good goes out into the world. It is a ripple effect that can surely be felt.

 

Ready to feel more aligned and less overwhelmed in your business? Let’s create a brand that supports your goals and your mental well-being—schedule a call with our team to get started.