Forever Trending: Use Color to Communicate Authenticity in Your Space - Concetti
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Forever Trending: Use Color to Communicate Authenticity in Your Space

Jun 25, 2024 | Education, Residential

When you’re getting to know someone, what are the first things you ask them? What do you do for work? Have you watched any good shows lately? What’s your favorite color? Color is a powerful communication tool that can signal action, influence mood, and stimulate physiological reactions. We especially use color to communicate authenticity in our space! We start using color to express our moods, identity, and preferences as early as childhood…In Concetti CEO + Principal Designer Rachel Nelson’s case, her love of peacocks subconsciously inspired her eventual living room!   

 

 

However, in a time when color trends – or all trends, for that matter – move faster than ever, you may be wondering if it’s possible to maintain authenticity while dabbling with what’s hot right now. We see trends as a great way to explore your authentic style. If it resonates with who you are, it’s going to make your space feel like an extension of you – because your authenticity is timeless. 

We presented these ideas as keynotes at Michigan Design Center’s Living in Color event. Learn more about our strategies and discover if these trends can bring you closer to creating authenticity in your space!

 

1) Color drenching

The color drenching trend creates an intensely pigmented space by incorporating monochromatic design elements all throughout a room from floor to ceiling to create visual cohesion and eliminating visual breaks. It originated in the UK and is often used to make spaces feel more expansive and organized.

Color drenching is fantastical, immersive, and fearless – much like Concetti CEO + Principal Designer Rachel Nelson! Rachel’s Call it a Fungalow – Lounge employs color drenching in the walls, furniture, accessories, and more. Every item captures her love of moody hues and reflects her authentic style. While Rachel’s space is dark and dramatic, the same principles can be applied to create a bright and airy space. It’s all about the feeling you’d like to express!

 

 

2) Maximalism

Maximalism…AKAmore is more.” This design style is all about abundance, excess, and artful extravagance. It relies on a high-volume, eclectic mix of colors, shapes, textures, and bold design elements in one space. Each piece is unique, but somehow works together to create one cohesive vibe. Traditionally Victorian or Gothic, the new generation’s modern interpretation can go any direction and is more accessible than ever.

Clients Kris and Russ gravitated toward maximalism when reclaiming their space to embrace their style. It’s Giving Glam boasts a bold color palette, abstract art, and glamorous furniture pieces – all things that underline their fun, welcoming, vibrant personalities!

 

 

3) Unexpected pops of color

Unexpected pops of color is exactly what it sounds like – adding a splash of color to instantly elevate a space. This design style’s effects rely heavily on human psychology and can be an effective way to express individualism.

Take Hype on Stripes, for example. Aside from wanting their space to include black and white stripes, cats, a little bit of Star Wars, and pops of color in every room, our clients gave us full autonomy to transform their ultra-grey, divided condo into their open, modern, edgy haven. The result was packed with pops of color, personality, joy, and plenty of dopamine décor.

 

 

4) Seasonless Color

This design trend gets its name because its neutral palette doesn’t align with any single season, and therefore, serves as a steady constant in the eye of the beholder. Like previous trends, which can often reflect the outward appearance of the owner, the seasonless color trend is more reflective of a state of mind. The palette is often described as feeling like a deep breath, inspiring harmony and stillness. The seasonless color trend harkens from the birth of minimalism in the 90s and has since evolved to include tinted neutrals that are earthy and vegetal.

Featuring a range of neutrals from black marble, walnut accent, and warm whites, Naturally Newtral embodies seasonless color to a tee. Seasonless colors take center stage in each room of the home to effortlessly create a palpable sense of peace and unity. 

Unlike the steady nature of seasonless color, trends will continue to come and go in the blink of an eye. Getting in touch with your authenticity will not only save you from trend overload, but it will help you identify the ones that set your soul on fire…and have some serious fun in the process.

 

 

 

 

Want to learn more about design trends and how Concetti can help you embrace authenticity through color?

LET’S CONNECT

What does “dopamine décor” mean to you?

Rachel: It’s the pieces that make you happy when you see them. An instant smile or giggle. For me, it’s unexpected whimsy and humor. In my house, I’ve got a brass fox head wearing sunglasses and a monkey-head planter with a gold tooth. They never get old. It’s about surrounding yourself shamelessly with things that make you happy. I can’t wait to bring pieces like this into my new home, Divinely Detroit, the historic church located in Indian Village.

 

How did you land on the name Moxie?

Rachel: At Concetti, our brand persona is “genuine moxie” which means kind, calm, loving, but bold in who you are. We’re always building our clients up to take that bold, courageous step. Moxie is the bold part. The “I don’t need permission” part. When you choose dopamine décor, you’re choosing to surround yourself with pieces others might not understand, but you love.

 

Who is Moxie for?

Rachel: It’s for anyone who’s been told they’re too much, too loud, too bold. It’s for the person who wants that little empowering piece in their day whether that’s a trucker hat, a beautiful candle, or funky lamp. It’s for people who want to surround themselves with pieces lovingly crafted and curated to give you a little dose of empowerment.

How do you stay creatively energized when building something from scratch?

Rachel: I’ve never subscribed to the idea that your life should follow a certain timeline. Since I was 16, I knew I wanted to be an interior designer. That’s 23 years of being dedicated to one decision, and it still feels good and in alignment.
When I create something new, it’s like a spark goes off. I listen to that inner knowing. I tell my team, “One step in front of the other.” It might be clumsy, but you’ve got to start moving.

What design rule do you love to break?

Rachel: Any of them. If I want to turn my dining room into a recording studio or a kids’ playroom, then I will, and you should feel empowered to, as well. The only rules worth following are the ones that make you feel good in your own space.

What advice would you give to creatives who feel “too much” for the design world?

Rachel: There’s no such thing. What you’ve been told is “too much” is your superpower. That’s what makes you different and magnetic. Stand in your power. Make decisions from alignment, not shame or guilt. Be unapologetically you because that’s when you really shine.

Favorite dopamine décor brands or artists?

Rachel: Regina Andrew (Detroit-based and stunning), Seletti (monkeys holding lightbulbs, peacock lamps), Noir (the hand chair!), Bold Monkey, Zoe Bios (customizable art), and Eric & Eloise (quirky brass animal heads). I make them weird with purple lights in my basement because it makes me laugh every time.

What do you hope people feel when they bring home a Moxie piece?

Rachel: I want them to feel excited and happy. I want unboxing to be an experience that exceeds expectations whether it’s something you wear and feel empowered in or something in your home or business that gives you that hit of joy every time you pass it.

What does success look like for Moxie?

Rachel: Moxie is more than numbers, it’s a movement. It’s about inclusivity, empowerment, and telling people they’re perfect exactly as they are.

One mindset shift that changed everything for you as a founder?

Rachel: Realizing that everything I need is already within me. I can surround myself with mentors and partners, but at the end of the day, I’m the only one living my truth.

Advice for creatives carving their own path?

Rachel: Persistence wins. Your journey is your own. Do the things that light you up and keep going. Pause to reflect on what’s working, what’s draining you, and what you can add back in to make you excited again. There’s no one else like you so own it.

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