What is Your Concetti Persona? - Concetti %
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What is Your Concetti Persona?

Apr 22, 2024 | Education

Whether you’ve taken the Myers-Briggs as part of a job requirement or the Hogwarts House Sorting Quiz on a whim, you’ve done it for the same reason: to learn more about yourself and better identify with those who are like you. Most human beings can’t resist trying to see themselves and their personality traits in, well, just about everything. It’s how we make better sense of the world and connect with one another.

Human connection is the very foundation of our 3-Phase Process (and it’s what makes us, us). No two Concetti clients are exactly alike, but if we categorized them based on their project needs…you’d be surprised at how much they have in common. From the handy DIYer in need of a vision to the busy professional who wants to be hands-off, and everyone in between, you’ll likely identify with one of the personas below.

Read on to learn more about our main client groups and discover your Concetti Persona!

 

1)   The Rebel Without a Rendering

You’re an independent soul with a good sense for how you want your space to look, feel, and function. You may be ballin’ on a budget, or maybe you have the desire to transform your space with your own two hands. You might even have a trusted team already on lock. If you do, you’re prepared to manage them and advocate for your vision. You’re even up to source and procure your own furniture, finishings, art, and other materiality.

But there’s just one problem…you don’t have a tangible vision.

If this sounds like you, you’re the Rebel Without a Rendering.

The Rebel Without a Rendering benefits most from Phase 1: Discover X Co-Create. You simply need help finding your style and need a visual to get your space from point A to point B.

In this phase, we’ll get to know all about you (or your brand if you’re a business) and document your wants, needs, and goals into Programming Notes. Next comes the Experiential Guideline where we gather your thoughts, feelings, and vibes. This step bridges the gap between language and vision, and gets us all on the same page for how your space will look and feel.

We then take this insight, inspiration for your space, and your existing floor plan to create various 3D renderings. These will ultimately boil down into a final, realistic rendering of your future space.

FUN FACT: Phase 1 is the only required phase in every Concetti project. The logic is simple: if we don’t know you and your vision, how can we create space that becomes you? Plus, we can do this from virtually anywhere in the world (as long as your measurements are correct).

Examples of Rebels Without a Rendering:

Explore more of these projects in our Portfolio’s Concepts.

 

📷 Serenity at Sunset

 

2)   The New Horizon

Picture this: you have a space that needs an upgrade. You may or may not be confident in your DIY abilities, but you want more support than what’s available in Phase 1. You’re comfortable procuring all the materials for your project…you’re just not sure where to source what’s pictured in the 3D rendering (and the thought of hunting everything down feels overwhelming). 

The project also looks like it will require some construction (maybe some wall demolition, or plumbing/electrical work).

If you’re only in need of a vision, a shopping list, and construction documentation…you’re the New Horizon.

The New Horizon thrives when they have the vision mapped out from Phase 1, a detailed materiality list so they know what to shop for and where to find it, and trade-friendly construction documents (think detailed floor plans, elevations, and design development) from Phase 2: Personalize X Translate to equip their team with.  

This persona gets the same benefits as the Rebel without a Rendering, but you opt for the additional support offered in Phase 2. Our Personalization expertise not only cuts through the noise of materiality sourcing, but it also helps boost your style confidence and teaches you exactly why certain pieces and materials work together in unison. As the New Horizon, you can choose to tackle construction yourself or work with a contractor. If working with a contractor, you opt to handle all communication with them. For this reason, we always provide every New Horizon with technical documentation.

Examples of the New Horizon:

  • Seasoned DIYers who want to level up their project experience or are stumped by interior design challenges, like Indian Village I-Kahn
  • Kitchen remodels 
  • Expanded bathrooms and other home additions

 

📷 Indian Village I-Kahn

 

3)   The Finished Fix

So, what if you’re like the New Horizon, but have a space that doesn’t require construction? This means you love the bones of your space but you’re yearning to infuse personality into it, and are confident it can be done with new finishes and furniture. You’d also feel much better leaving it to the pros than trying it yourself.

If all you need is a vision and a shopping list for furniture and materiality to transform your space, then you’re the Finished Fix.

By taking construction out of the equation, we’re able to dive into Phases 1 & 2 simultaneously and help you effectively achieve your vision. As an added bonus, when purchasing finishes and furnishing through Concetti, our Concierge Procurement services are included with your order! That means our Procurement Specialist will order everything for you and monitor your pieces’ journey from the manufacturer to our warehouse. We’ll also schedule a delivery day to transform your space and handle any claims that may come up along the way.

Examples of Finished Fixes:

  • Downsizers
  • Homeowners moving into a larger space
  • Owners of finished homes who don’t know how to furnish them, like It’s Giving Glam

 

📷 It's Giving Glam

 

4)   Peaceful & Premium

If you go into a project knowing you want the works, you’re a Peaceful & Premium. Period.

Peaceful & Premiums are a diverse group. You could be ready to start a new-build home project but are completely overwhelmed. Maybe you’re a busy professional with zero time to dedicate to heavy project involvement. You could be a retiree who’s worked their whole life and want a project handled by someone else for a change. Have a DIY experience that went horribly wrong and don’t want history repeating itself? Maybe you have a certain quality standard in mind and want to leave it to the pros. You could even be living thousands of miles away but want your home move-in ready when you arrive to Michigan or the surrounding areas.

Peaceful & Premiums sign up for our entire 3-Phase Process. They want everything in Phases 1 & 2, plus the Concierge Procurement Services and Construction Advocacy covered in Phase 3: Advocate X Celebrate. Whatever your reason may be, you prefer us to hold all the pieces together the whole way through.

Construction Advocacy is where that hands-off feeling can really come into play for the Peaceful & Premium. As your Construction Advocate, we ensure the design we co-created together is at the forefront of everyone’s minds and see it through to completion. This is also where we serve as a translator between you and your team…which means clarity for them and peace of mind for you.   

Then, of course, we wrap everything up with a celebration and an optional, complimentary photoshoot of you/you and your family in your new space!

GOOD TO KNOW: You are automatically a Peaceful & Premium if we need to engage our Procurement Specialists at any point. However, you may still qualify as a New Horizon or Finished Fixer if you only utilize the wallpaper pros and painters we have subcontracted.

Previous Peaceful & Premiums:

 

📷 Naturally NEWtral

 

What’s your Concetti Persona? Let’s get in touch so we can co-create space that becomes you!

CONTACT US!

Hi Sam! We’re excited to catch up with you today. Let’s start with: How does a strong brand identity impact your mental health as a small business owner?

Sam: It gives me so much mental peace and saves a ton of time when trying to create new graphics. I love that I have so much more clarity and confidence knowing that my brand is speaking to my values and the feelings I want to convey when new clients are finding me. It’s so easy to see different templates in Canva and choose a different style every time and now I don’t have to worry about that!

We’re so happy we could help provide that clarity and confidence. How do you see your new brand impacting the success of your business and the experience your clients have?

Sam: Besides having more confidence to share my digital assets and grow a bigger online presence, it gives my clients a cohesive experience and taste of what they will feel like working with me even before they book a service or join a program. Plus, a clearer brand identity will be helpful for attracting more aligned collaborations.

 

Why should small businesses invest in branding?

Sam: Because it is a part of your business! Brand is not something just for big corporations. No matter the size of your business it’s that step beyond what you sell that creates connection with your customers and long-time raving fans.

Rachel, we’d love to start this conversation off with the same question we asked Sam – how does a strong brand identity impact your mental health as a small business owner?

Rachel: Wow! I love this question! We all want to feel seen and heard and the same goes for our business. A strong brand identity captures your brand persona and translates it into verbal and visual expressions. So often as a business owner, we are so caught up in the passion for industry, and speak in jargon that we often can’t see the trees through the forest. It all feels so important to us that we need to work with a brand partner who can reflect back to us what they are hearing. It is a soulful experience. Having gone through a rebrand for Concetti it means everything. And having worked with many small business owners on their brand, it’s a very powerful experience. To sit there and hear and see your brand come to life, the things you’ve been trying to say, the messages you’ve been trying to get across, the feeling you want people to feel, to see it come together in front of your eyes is incredible! Remember your brand is an extension of YOU!

How has investing in a wellness coach impacted your mental health as a business owner?

Rachel: Your business is an extension of yourself because it is your vision and your passion. So anything you are doing for yourself is going to show up in the business. I would say the biggest impact it has had is the ability to regulate my nervous system. It is so easy to slip into fight and flight mode when you are making big decisions daily. Building an awareness around what my body is feeling has empowered me to regulate my nervous system. Feeling the rush of emotions, letting it pass and then making a decision from a grounded place, instead of a  reactive one, is a game changer.

How does it impact your team?

Rachel: Having Sam work with the team has been a dream come true. The fact is we spend so much of our lives working, so to have it be a place where we can be our full selves is important to me. Having come from many years of being in the performing arts, teamwork is ingrained in my DNA. I love when a group of people can come together to achieve great things. One of the things that I realized through working with Sam was that I was still treating life like I was preparing for world championships that never came. I am so grateful and proud of my work ethic and realized that it is equally important to pause and reflect on successes as a team and set intentions for the next quarter to create camaraderie and focus. No one wants to feel like there’s an endless to do list that never gets done, you will burn out. Sam works with the team on a quarterly basis where we either have a VIP day or a Concetti retreat. It is something the team looks forward to. And I love hearing how the work we do together is positively impacting their personal lives as well.

How does this culture approach allow your team to better serve your clients and other small businesses in the community?

Rachel: I think we’ve all heard the saying you can’t pour from an empty cup. It all starts with taking care of yourself first, taking care of the team, so we can show up fully for our clients and other professional partners. We talk a lot about having an empathetic journey, everyone’s experiences valid. And it is our responsibility to be self reflective and how we are showing up, doing what we say we’re going to do, and not stop until we’re proud of the work we’re doing. Because when we can all be ourselves, more good goes out into the world. It is a ripple effect that can surely be felt.

Ready to feel more aligned and less overwhelmed in your business? Let’s create a brand that supports your goals and your mental well-being—schedule a call with our team to get started.

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